Feed optimisation for retailers
Fix your product feed without hiring a specialist.
Connect the feed your store already produces. SKULayer finds what can hold products back, turns repeated problems into rules, and delivers cleaner data to Google Shopping and Meta.
Your first 1,000 products are free, forever. No card. Paid plans from £29 a month, starting with a 14-day trial.
Know why products aren't showing
The audit checks every item against the things that get products disapproved or held back: missing identifiers, truncated titles, availability wording, price mismatches, broken sale windows, category gaps. Each finding says what it costs and how to fix it.
Fix the pattern once
Most catalogues fail on a handful of repeated patterns, not thousands of unique problems. A rule fixes the pattern across every affected item, keeps fixing it as new products arrive, and shows you its exact effect before it saves.
And the one-offs by hand
For the product that is just wrong, open it, see what your store sends next to what SKULayer delivers, and correct the field directly. Manual edits survive every refresh and stay visible, so nothing lives in a forgotten spreadsheet.
Safe by construction
Nothing changes your live feed silently. Rules preview against your real products before they save, risky changes ask for a second confirmation, and your live feed only changes when a new version passes every check. You can also ask the AI assistant you already use to read the audit and draft fixes; its changes go through exactly the same previews and approvals as yours.
How agent access works →Retailer questions
My platform already exports a feed. Why is that not enough?
Sometimes it is. Native exports send what the platform happens to store, which is usually a thin subset: they cannot shorten a title that truncates, fill a missing brand from a pattern, exclude unprofitable lines, or map your product types to Google categories. If you have disapprovals you cannot explain, or products that never seem to show, that is the gap talking. SKULayer reads the export you already have and fixes it in the layer, so nothing changes in your store.
Do I need to be technical to use it?
No. The audit tells you what is wrong in plain English, with the products affected and the fix beside it. Fixes are one-click packs, rules you describe in a sentence, or a direct edit on a single product. You never write code, and every change shows you its exact effect before you save it.
Can I fix one product without writing a rule?
Yes. Search your catalogue, open the product, and every field shows two values: what your store sends and what SKULayer delivers. Click the field, type the better value, done. The edit survives every feed refresh and is stored somewhere you can always see and undo it.
What if my store goes down or its export breaks?
Your live feed only changes when a new version passes every check, so Google and Meta carry on reading good data while your store sorts itself out. The next refresh picks up the fixed export on its own, and you see the whole story in your run history.
Which plan fits a single store?
Starter (£29 a month, up to 5,000 SKUs) covers most single stores. Pro (£79, up to 25,000 SKUs) adds hourly refreshes, more capacity, and room for up to three stores. Every plan includes the full product: audit, rules, previews, manual edits, and agent access.
See what your feed needs next
Connect the feed you already have and run the first audit. If it's healthy, SKULayer will tell you. If it's not, every finding comes with the products affected and a route to the fix.
Start free