Start free. Pay for scale when you need it.

Audit, fix and serve one feed with up to 1,000 products for £0, with no card and no expiry. Paid plans add more products, feeds and faster refreshes, start with a 14-day trial, and pool their limits across your whole workspace, not per feed.

Free

Your first 1,000 products are on us: audited, fixed, and served, free forever.

£0 / forever

  • 1 feed, up to 1,000 products
  • Daily automatic runs + 3 manual runs a day
  • The full audit report with fix guidance
  • Rules and one-click fixes, previewed before they ship
  • Live delivery URLs for Google Shopping and Meta
  • 50 AI assists a month for drafting and mapping
  • Weekly digest email when things change
  • Read-only agent access over MCP

What paid plans add is scale and speed: more products, more feeds and stores, hourly refresh, the Merchant Center connection, and capacity packs.

Create a free account

Starter

For one store that wants a healthier Google and Meta feed without a specialist.

£29 / month

  • 5,000 SKUs processed
  • 1 store
  • 3 feeds
  • Daily feed refresh
  • Google Shopping + Meta outputs
  • Upgrade to Pro for more SKUs
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Most popular

Pro

For growing catalogs that need faster refreshes, more capacity, and up to 3 stores.

£79 / month

  • 25,000 SKUs processed
  • 3 stores
  • 10 feeds
  • Hourly feed refresh
  • Google Shopping + Meta outputs
  • Add +25,000-SKU packs anytime
Choose this plan

Every paid plan includes the whole product

Paid plans differ on capacity and cadence, not capability: nothing below is gated behind a higher paid tier, and the Free plan runs the same core loop at Free scale. What moves you up the ladder is size and speed, not features held back.

Pro and Agency plans can add capacity in +25,000-SKU packs at £25/month each, from the account page. Prices are in GBP; VAT is not currently charged. No card is needed to sign up; you choose a plan from your dashboard, card details are taken at checkout, and nothing is charged until the trial ends.

Questions, answered

Is the Free plan really free forever?

Yes. Your first 1,000 products are on us: one feed, audited and fixed daily with rules and one-click fixes, served to Google Shopping and Meta from your own delivery URL, with 50 AI assists a month, a weekly digest, and read-only agent access. It does not expire and never asks for a card. Accounts opened before August 2026 keep the higher limit they signed up with. What paid plans add is scale and speed: more products, more feeds and stores, hourly refresh, and the Merchant Center connection.

How much does product feed management software cost?

SKULayer's Free plan covers your first 1,000 products outright (see above). Retailer plans are £29 a month for one store and 5,000 SKUs, or £79 for 25,000 SKUs and up to 3 stores. Agency plans are £99 a month for 10 clients on 25,000 pooled SKUs — under £10 per client — and £299 for unlimited clients on 150,000. Billed monthly, two months free on annual. For comparison, as of August 2026: Shoptimised's published tiers have run £119.99 to £499.99 a month priced per output feed, DataFeedWatch's Agency plan starts at $239 a month, Channable prices by module and volume, and Feedonomics quotes on request. Our numbers are flat and on this page because you should be able to work out what it costs without booking a call.

How do SKU limits work across clients?

Limits pool across your whole workspace: the Agency plan's 25,000 SKUs can be one big client or ten small ones, and Agency Scale's 150,000 covers an unlimited book. The data never pools. Every client keeps its own feeds, rules, and delivery URLs, with full client separation.

Can I add more SKUs without changing plan?

Yes. Pro and Agency plans add capacity in +25,000-SKU packs at £25 per month each, straight from the account page, with room for another 200,000 SKUs on top of your plan. Packs join your existing subscription and take effect immediately. Starter’s upgrade path is Pro.

What is the difference between hourly, daily, and weekly refresh?

The Free plan and Starter refresh feeds once a day, and Free adds 3 manual runs a day on top. Pro and both Agency plans can refresh every hour, which matters when stock and prices move during the day.

Do prices include VAT?

Prices are in GBP and VAT is not currently charged. You see the exact amount at checkout before anything is confirmed.

How do I cancel?

From the billing portal on your account page, in two clicks, no email required. Your plan runs to the end of the period you have paid for and does not renew. Cancelling drops you to the Free plan, not out of the product. If your catalogue fits inside Free, your feed keeps running and your delivery URLs keep serving, with nothing to reconfigure. If it is bigger than Free covers, your URLs keep serving the last compiled file for 30 more days while you move your channels. Either way your rules and history stay put. The full detail is in our refund and cancellation policy.

Is there a contract or minimum term?

No. Every paid plan is monthly. Start on the 14-day free trial, stay because it works, leave whenever you like.