# SKULayer

> The product readiness layer for retailers and agencies: preview-first
> feed optimisation for Google, Meta and AI shopping surfaces. SKULayer
> audits your product feed against the checks that cost you impressions,
> scores its readiness against a published methodology, transforms it
> with rules you can read and preview, and serves a cleaner version to
> Google Shopping and Meta. Run it in the app, or through the AI you
> already use. Built for stores and the agencies that run them.
>
> Category: product readiness layer, product feed optimization, feed
> management, Google Shopping feed tool.
> An alternative to Shoptimised, DataFeedWatch, Feedonomics, and Channable.

SKULayer connects an existing CSV, TSV, JSON or XML product feed, audits each
item, applies readable rules, and produces Google Shopping XML and Meta CSV
outputs. Customers can work in the app or connect an MCP client with scoped
access. Read-only access cannot change data. Write access is granted
separately, and connected actions remain visible in the app.

The Free plan covers one feed and up to 1,000 products, including audits,
rules and delivery, with no card and no expiry. Retailer plans start at
£29 a month and add capacity, more feeds and faster refreshes. Agency
plans start at £99 a month for 10 clients on 25,000 pooled SKUs, with
Agency Scale at £299 for unlimited clients on 150,000. Paid plans do
not include a free trial. The Free plan is how you try the product.

## Product
- [Home](https://skulayer.com/): what SKULayer is and who it is for
- [Pricing](https://skulayer.com/pricing): the permanent Free plan, retailer and agency plans, and SKU limits. Paid plans do not include a free trial.
- [Readiness score methodology](https://skulayer.com/readiness): how the 0 to 10 Product Readiness Score is computed, the checks behind it, and what it does not measure yet
- [For agencies](https://skulayer.com/agencies): every client feed in one workspace, pooled SKU limits
- [The Agency Charter](https://skulayer.com/trust): six checkable commitments to agencies, including client protection and data neutrality
- [For retailers](https://skulayer.com/retailers): fix your product feed without hiring a specialist
- [Use your AI](https://skulayer.com/use-your-ai): operate your feed from the AI you already use
- [Product feed optimization explained](https://skulayer.com/product-feed-optimization): what feed optimisation is, what breaks in a feed, and how to choose a tool
- [Google Shopping feed optimization](https://skulayer.com/google-shopping-feed-optimization): the Google Shopping workflow, Merchant Center issues, and the XML output
- [Meta product feed optimization](https://skulayer.com/meta-product-feed-optimization): one catalogue, a Meta CSV beside the Google feed, and Meta-only rules
- [SKULayer vs Shoptimised](https://skulayer.com/vs/shoptimised): honest comparison, including where Shoptimised is the better buy
- [SKULayer vs DataFeedWatch](https://skulayer.com/vs/datafeedwatch): honest comparison, including where DataFeedWatch is the better buy
- [SKULayer vs Channable](https://skulayer.com/vs/channable): one rule stack versus module-based multichannel automation
- [SKULayer vs Feedonomics](https://skulayer.com/vs/feedonomics): self-serve software versus a full-service managed team
- [SKULayer vs GoDataFeed](https://skulayer.com/vs/godatafeed): one rule stack versus a multi-channel plan builder
- [SKULayer vs Productsup](https://skulayer.com/vs/productsup): focused feed layer versus enterprise syndication
- [SKULayer vs AdNabu](https://skulayer.com/vs/adnabu): platform-agnostic rules versus a Shopify app
- [SKULayer vs FeedOn](https://skulayer.com/vs/feedon): deterministic rules versus AI-generation on credits
- [Connect an agent](https://skulayer.com/docs/mcp): connect Claude or any MCP client to a feed

## For AI agents
- MCP endpoint: https://skulayer.com/mcp (streamable HTTP, OAuth or Bearer token)
- Tools cover feeds, rules, audit findings, source fields, Merchant Center
  issues, item search, rule previews, taxonomy, run status and activity.
- Write-scoped tools can map categories, create, enable, disable or delete
  rules, and start a run. Rule creation is preview-checked against current
  feed items and returns its impact. Created rules land enabled unless the
  preview raises a danger-level warning, and apply on the next run.
- Docs: https://skulayer.com/docs/mcp

## Writing
- [What agent-ready product data means](https://skulayer.com/blog/agent-ready-product-data): what AI shopping systems read, and the groundwork worth doing now
- [How an AI assistant can fix a product feed safely](https://skulayer.com/blog/an-agent-fixed-a-live-product-feed): a step-by-step example of audit, proposed rule, impact review and human approval
- [Why feed work gets stuck in spreadsheets](https://skulayer.com/blog/the-old-way-to-manage-a-feed): why diagnosis, fixes and delivery belong in one place
- [Why product feeds fail Google's checks](https://skulayer.com/blog/why-product-feeds-fail-googles-checks): the handful of data problems behind most disapprovals, and how to fix them

## Company
- [Privacy](https://skulayer.com/privacy)
- [Terms](https://skulayer.com/terms)
- Contact: hello@skulayer.com